SEO Statistics 2019
SEO Stats for 2019
93% of online experiences begin with a search engine.
Google currently holds 90.1% of the total search engine market share (Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
81% of people perform some type of online research before making a large purchase.
47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
72% of online marketers describe content marketing as their most effective SEO tactic.
75% of people never scroll past the first page of search engines.
61% of internet users do research on a product online before making a purchase.
The average first-page result on Google consists of 1,890 words.
Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
70-80% of people ignore paid search results, choosing to only click on organic search results.
Bounce rates increase by 50% if your website takes 2 seconds extra to load.
Conversion rates fall by 12% for every extra second that it takes your website to load.
Voice search currently accounts for 10% of total searches.
Local SEO Statistics for 2019
72% of consumers who perform a local search visit a store within 5 miles of their current location.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
88% of consumers trust online reviews as much as they trust personal recommendations.
86% of people look up the location of a business on Google Maps.
78% of location-based mobile searches result in an offline purchase.
18% of location-based mobile searches result in a sale within one day.
Mobile SEO Statistics for 2019
As of 2015, more searches are done every day on mobile devices than desktops.
87% of smartphone users use search engines at least once a day.
40% of ecommerce sales during the 2018 holiday season came from a smartphone.
The average U.S. adult spent 3 hours, 35 minutes on their phones every day in 2018.
40% of mobile website visitors will leave your site if it takes more than 3 seconds to load.
To sum it all up:
Search engine optimization is essential to your business’ success
In most cases, writing long-form content is better than writing 500-word blog articles
If your website isn’t mobile friendly, it’s probably time for a new website
Every local business needs to have a website that is optimized for local search results